social

media

marketing

Throughout the course, you’ll learn how to develop targeted social media campaigns that resonate with your audience, craft engaging content, and leverage both organic and paid advertising to achieve your marketing goals.

Duration

2 months

Monthly fee

45,000 AMD

Frequency

2 days(a week) for 2 hours

Syllabus

Phase 1

SMM Basics: Strategies and Approaches

Learn about major social media platforms, content creation strategies, and promotion techniques.

Content Planning and Scheduling

Create a content plan, schedule posts, and manage content calendars.

Community Management

Understand the principles of community management, work with comments and messages, and handle negative feedback.

Phase 2

Analytics and Targeting

Work with metrics, set up targeted advertising, and analyze campaign performance.

Social Media Tools

Learn to work with social media management tools, automate posting, and track results.

Social Media Strategy Development

Develop a social media strategy, set goals, and create a content plan.

Armine Mnatsakanyan

Armine is a Social Media Marketing specialist with 3 years of experience in digital marketing. Over the years, she has successfully promoted dozens of projects, creating strategies, content, and advertising campaigns for social media platforms. Armine shares practical knowledge, teaching students how to manage pages, analyze results, engage with audiences, and build effective branding on Instagram, Facebook, and more.

What will you get?

Social Media Marketing is one of the most in-demand skills in today’s digital world. In this course, you will learn how to effectively promote products, services, and personal brands through social media platforms like Instagram, Facebook, TikTok, and LinkedIn. We’ll cover audience analysis, content creation, visual branding, writing engaging posts, copywriting, and how to develop a strong content strategy. You’ll also dive into paid advertising: learning how to set up ads, define target audiences, and measure campaign success with tools like Meta Ads Manager and Google Analytics. Special attention is given to building a brand tone, handling feedback from followers, and creating organic growth strategies. By the end of the course, you will be able to fully manage social media accounts for a company or a client and present your first full promotional campaign in your portfolio.